Project Overview & Objectives
PROMOTION
To promote South Africa as a Tourism, Trade & Investment destination via NASCAR.
BUSINESS
To encourage and facilitate Business to Business and Business to Customer opportunities for South African businesses and brands.
TRADE
To encourage U.S. businesses to trade with South Africa.
COLLABORATION
To collaborate with United States Universities for South African students to study in the US.
EMPLOYMENT
To create employment opportunities for retired South African sportspeople in NASCAR via the Pit Crew training program.
EDUCATION
We collaborate with United States Universities for South African students to study in the US. We also promote South African education conservation causes.
CULTURAL DIPLOMACY
Utilising the NASCAR series as a platform to drive Cultural Diplomacy, thereby enabling South African brands & products to be promoted to a large audience across the US.
Our History
Team South Africa US project began
2018
Team South Africa US project began in 2018 and has run over 30 activations across the NASCAR ARCA, Xfinity & Cup series.
Brand South Africa promoted at Daytona 500
2020
Brand South Africa, our loyal partner, has been promoted twice in the prestigious Daytona 500.
First full South African branded car
2021
First time a full South African-branded car participated in the ARCA Menards Series at Mid-Ohio in 2021.
First SA branded car at Atlanta Motor Speedway
2024
The fist South Africa branded car in top 3 NASCAR series took place at Atlanta Motor Speedway in the NASCAR Xfinity series, September 2024.
Marketing, Fundraising & B2B Collaborations
Helping to facilitate B2B opportunities
Team South Africa US has contacts with a number of United States retailers where we can assist with introduction to help facilitate B2B opportunities.
Introductions to South African businesses
With the support of Brand South Africa and the South African Chamber of Commerce, Team South Africa NASCAR can also assist with introductions to South African businesses.
supply of body armour to SA Park rangers
Team South Africa US project has co-ordinated the supply of US military-grade body armour to South African National Park rangers at Kruger National Park.
Raising funding & awareness
Team SA Racing has entered into a partnership with the International Rhino Foundation to raising funding & awareness for their projects.
Team South Africa has launched a “Racing for Rhinos” initiative where members of the public race against NASCAR drivers, with all funds being donated to various rhino causes.
A pilot event was held at Indianapolis in 2022, with more events being planned in 2025.
Media
Brand South Africa sponsoring Kyle Weatherman at Atlanta
Following NASCAR’s announcement to expand the 2025 schedule internationally, taking the NASCAR Cup and Xfinity Series to Mexico City, DGM Racing is proud to introduce Brand South Africa, a vibrant, international sponsor to the team’s No. 91 at Atlanta Motor Speedway.
DGM Racing announced today that Brand South Africa will partner with Kyle Weatherman and the No. 91 Chevrolet Camaro to promote South Africa and several South African companies.
Brand South Africa partners with Brennan Poole for Las Vegas race
JD Motorsports proudly announced today an extension of their partnership with Brand South Africa, following the 15 race deal which began in 2022. Brand South Africa will be an associate sponsor on Brennan Poole’s No. 6 Chevrolet entry in the Alsco Uniforms 300 at Las Vegas Motor Speedway on Saturday, March 4.
Brand South Africa will appear on the rear ¼ panels and deck lid of the No. 6 JD Motorsports Chevrolet, with MACC Door Systems coming on board as the primary sponsor for this race.
South African Native Arnout Kok To Make American Racing Debut At Mid-Ohio
Making his professional motorsports debut on American soil, Durbin, South African native Arnout Kok will field the No. 10 Brand South Africa Toyota Camry for Fast Track Racing in this weekend’s Dawn 150 for the ARCA Menards Series at Mid-Ohio Sports Car Course.
Beginning his driving career in 100c karts in 1994 in his home country of South Africa, Kok has worked his way up through racing ranks to include competing in Formula Ford, Formula Asia, Historic F1, Formula Junior, Formula GTI, Legends and Late Models.
Partnerships
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness.
Our vision is to be the voice and preeminent business chamber organization, by offering superior value to its stakeholders, lobbies for and represents the collective interests of South African businesses in the USA.
Superformance LLC is a distributor for complete, “Rolling Chassis” replica and continuation race cars of the 1960’s. Superformance has distributed specially constructed cars in the United States since 1994.
IRF serves as a funder, partner, convener, facilitator and trainer, with the goal of strengthening local rhino conservation efforts.
Get In touch
We’re always keen to discuss racing, sponsorship and collaboration options, so get in touch or send us a message!